Decision tools, not vanity metrics
Know what the return is really worth.
Calculate ROI with the costs that usually get left out. From ad margin and SEO payback to CRM and AI adoption, every model shows its assumptions and limits.
A better ROI model asks three things.
- What changed? Use incremental revenue, savings, or capacity above a baseline.
- What did it truly cost? Include people, tools, margin, implementation, and operations.
- Over what period? Keep benefits and costs inside the same decision horizon.
Most used
Start with the decision in front of you
Each tool uses a different economic model. No generic formula pasted onto a new keyword.
- ROI CalculatorMeasure net gain and return on investment for any project, purchase, or business decision.Open calculator
- ROAS CalculatorGo beyond revenue ROAS with margin-aware profit and break-even calculations.Open calculator
- Marketing ROI CalculatorTurn attributed revenue and margin into a defensible marketing profitability estimate.Open calculator
- SEO ROI CalculatorForecast the revenue, net return, and payback period of an SEO investment.Open calculator
- Google Ads ROI CalculatorConnect clicks and conversion rate with CPA, ROAS, margin, and campaign ROI.Open calculator
- AI ROI CalculatorTurn time savings and adoption assumptions into a testable AI investment case.Open calculator
Complete library
All ROI calculators
Choose the model closest to the economics you are evaluating. Every page explains its formula, assumptions, and cases where the estimate can mislead.
Paid ads
How to use the estimates
A number is useful only when its assumptions survive review.
01
Define the baseline
Estimate what would happen without the investment so existing demand is not counted as new value.
02
Use full cost
Include implementation, internal labor, margin, fees, and recurring operations where relevant.
03
Test scenarios
Run conservative, base, and upside cases instead of presenting one precise-looking forecast.